Whilter.ai is making waves in the digital marketing landscape with its focus on hyper-customized video content to enhance brand engagement. Founded in 2023, the company positions itself not just as a technology provider but as a communication partner to brands, offering innovative solutions beyond basic features.
The Shift to Video Content
Video content has rapidly become the preferred medium for online communication and engagement. With advancements in technology and widespread internet access, consumers and marketers now favor video over text. This shift has driven brands to personalize interactions through AI and other technologies, tailoring content to individual preferences and enhancing engagement.
Whilter.ai's Innovative Approach
Whilter.ai specializes in business-to-consumer (B2C) solutions, transforming traditional text or email communications into personalized video content. By leveraging AI, the company helps brands deliver customized videos, boosting engagement and fostering deeper connections with their audience. The co-founders, Pankaj Arora and Prashant Yadav, focus on various use cases, including upselling, cross-selling, renewals, retention, loyalty, and customer delight.
Success Stories with Major Brands
Whilter.ai has collaborated with prominent brands like Myntra, Domino’s, Royal Enfield, Maruti Suzuki, and MotoGP Bharat, utilizing video content to effectively reach their target audience. According to Yadav, customer decisions are often impulsive and subjective. He emphasizes that videos help people make faster and better decisions by appealing to their entire being, not just their cognitive center.
The Importance of Meaningful Video Content
While flashy visuals can capture attention, Whilter.ai stresses the importance of substantive engagement. Arora notes that thoughtful, contextualized videos can convey brand messages more effectively than text. Hyper-customized videos, tailored to individual users, capture attention and drive engagement. For example, a campaign with Myntra featured personalized video messages from fashion content creators, encouraging users to complete their purchases.
Balancing Customization and Relevance
Arora highlights the need for brands to be mindful of the frequency and relevance of their video campaigns. Hyper-customization ensures that messages are pertinent and timely, adding value rather than being perceived as spam. Yadav points out that high engagement levels on platforms like WhatsApp indicate the effectiveness of personalized messages.
Ethical AI and Data Handling
Given the sensitivity of personal data, Whilter.ai places a strong emphasis on ethical AI and secure data handling. The company ensures that personalized data is managed responsibly, addressing privacy concerns and maintaining user trust.
A 'CreaTech' Innovator
Whilter.ai sees itself as a 'CreaTech' innovator, blending creativity with technology through ethical AI. The company collaborates with developers, creatives, business service providers, communication solution providers, and marketing agencies to position itself as a communication and experience partner to brands.
Conclusion
With its focus on hyper-customized video content, Whilter.ai is redefining brand engagement in the digital age. By offering personalized, meaningful, and relevant video experiences, the company helps brands build stronger connections with their audience and drive business growth.
