Pipeline360, a Media Business by Integrate, Unveils a New Display Ad Platform

Pipeline360, the media arm of B2B marketing demand management specialist Integrate, has introduced a display ad platform designed to enhance the efficiency and impact of B2B marketing campaigns.

 

Key Features of the Platform

The platform boasts innovative features that utilize AI and first-party data segments to extend campaign reach and effectiveness. These features include:

  • Enhanced Reach: AI-driven and first-party segment-powered display campaigns to achieve higher quality outreach, optimizing media budgets and improving efficiency.
  • Targeted Customer Engagement: Custom lists tailored to ideal clients, utilizing display ads and informative content to engage them consistently, resulting in higher ROI and a stronger marketing strategy.
  • Advanced Reporting & Analytics: Real-time visibility into Branded Demand campaign performance with dashboards and reports. Automate data delivery to external teams or systems for optimized campaign management and accelerated results.

 

Meeting Critical Marketing Needs

According to the recent "State of B2B Pipeline Growth" study by Pipeline360 and Demand Metric, 80% of B2B marketers consider acquiring new qualified leads as a critical or urgent priority. However, 53% struggle to meet their pipeline goals. Moreover, 93% prioritize data compliance and accuracy amid increasing privacy regulations and the impending deprecation of third-party cookies by Google. Pipeline360’s platform addresses these challenges, providing customizable account targeting at any stage of the buying journey.

 

Branded Demand: Integrating Brand Awareness and Lead Generation

Branded Demand combines brand awareness with demand generation, ensuring potential clients are familiar with the brand before sales engagement. This shift from constant meeting pushes to a supportive role enables sales teams to provide additional content and education to prospects, aligning with the evolving buyer’s journey.

 

Executive Insight

Tony Uphoff, President of Pipeline360, stated: "At Pipeline360, we’re addressing key challenges faced by B2B marketers in growing pipelines and reaching targets amid data privacy restrictions, digital-first buying shifts, and budget constraints. Our robust, user-friendly display ad platform, integrated with our content syndication solution, drives impactful performance and measurable results."